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Take-Two CEO says the original Borderlands' art style overhaul cost a year of dev time and $50 million: 'Had we not done that, Borderlands wouldn't have been a hit'

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It's hard to imagine Borderlands without all the stylized ink lines and butt stallions, but when the game was first teased nearly two decades ago, it looked much greyer and more brooding—the sort of thing you'd expect from a shooter released in the late aughts. CEO of publisher Take-Two, Strauss Zelnick, said in a recent interview with podcaster David Senra that the game's final look took a big overhaul that cost $50 million dollars and an extra year of development time.

"We had not turned around the company yet, we had very limited capital, and we were developing a game that was about to be released two months later, which is to say it's done. I mean, we had spent a lot of money," he said in the interview. "The head of the division came into my office and said, 'Look, we just don't think this is good enough and we think we screwed up, and the art style is not appropriate and it's not differentiated, we want to remake the game.'"

While it was a costly risk for Take-Two, Zelnick said he "dug in and did my homework" and ended up supporting the decision, though he noted it was "non-obvious … no one else in the business would have done it."

It's hard to know what factors Zelnick is considering when he claims the delay came with a $50 million price tag, but it's especially surprising to hear given that Borderlands 2 had a budget of around $35 million according to an estimate by Randy Pitchford from back in the day.

I admit I'm curious to know how that original, moody take on Borderlands might have felt in a full game—I was never that sour on beige classics like Quake and Gears of War—but the team's instinct that it was hurting the game was probably right, given that early testers thought the game looked an awful lot like id Software's Rage or Fallout 3 (as you can read about in former PC Gamer EIC Samuel Roberts's full story on the way Gearbox's shooter almost looked). Rage and even Fallout 3 look a bit dated and indistinct now that we can view the dominance of muddy brown shooters in retrospect—love or hate Borderlands, it certainly has a style all its own.

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Jagmas
3 hours ago
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Round Rock, Texas
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Witch Hat Atelier’s detailed magic system is what fantasy anime has been missing

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In Witch Hat Atelier, protagonist Coco believes she lives in just another magical fantasy world where witches are born with magic running through their veins. But very quickly, we learn the truth: anyone can perform magic if they use the right kind of ink and draw the correct runes and sigils. After Coco accidentally uses the magic contained in a forbidden grimoire, she's quickly thrust into a new life as a witch’s apprentice. While this premise alone is enough to make Witch Hat Atelier an intriguing watch, what makes it one of the most refreshing magical anime to debut in a long time is its surgical attention to detail.



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Jagmas
8 hours ago
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Round Rock, Texas
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MechWarrior Online offers up free mechs and applies several adjustments in latest patch

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Things might feel pretty dour in MechWarrior Online on account of developer Piranha Games suffering a round of layoffs last April, but things keep stomping forward for the team vs. team ‘mech battler, as the game has put out a new patch and a new event to unlock a free chassis. The patch itself is mostly about adjustments, bringing […]
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Jagmas
8 hours ago
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Round Rock, Texas
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Subnautica 2 and Forza Horizon 6 are great sequels but they don't take any risks

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Patch Notes is a weekly newsletter bringing you the best of Polygon, sent on Fridays and published on the site on Sundays. You can subscribe here.



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Jagmas
10 hours ago
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Round Rock, Texas
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HBO’s Lanterns trailer finally reveals the green powers fans want to see

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We learned that Lanternswill get a new trailer on May 18, but the teaser for that trailer also reveals something DC Comics fans have been waiting to see.



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Jagmas
10 hours ago
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Splitgate Developer Said He Wanted Titanfall 3 And It Appears He’s Making His Own

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Titanfall fans may watch another finger curl on the monkey’s paw when 1047 Games’ next project is revealed

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Jagmas
10 hours ago
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Round Rock, Texas
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